With Merchant Services Done Right’s Cash Discount Program, they are able to offer their customers yet another benefit, saving everyone money in the process.
As a locally-owned, family-operated automotive shop, Alpha & Omega Independent Car Repair has served customers in the Boulder, Colorado area for 40 years, delivering exceptional workmanship alongside superior customer service, all at competitive prices. With Merchant Services Done Right’s Cash Discount Program, they are able to offer their customers yet another benefit, saving everyone money in the process.
A game changer for the business
“We are saving at least $10,000 a year, probably more,” says Brett Evans, CFO, Service and Office Manager for Alpha & Omega. “In the car repair business, there’s a rule of thumb: for every $10 in expenses, you have to do $100 in gross sales. It puts in perspective exactly how hard you have to work, and the cash discounting service allows us to work smarter and reserve capital.”
While Alpha & Omega had been a longtime customer of another credit card processor, they made the switch to Merchant Services Done Right and began taking advantage of the Cash Discount Program right away. Thanks to the Merchant Services Done Right free terminal program, they were immediately set up with a Poynt system that streamlined the process and ensured the program was set up correctly.
“Everything was very intuitive, and staff training was really easy,” says Brett. “I felt confident that I could communicate the new program well and prepare the customers properly.”
Customer reaction
Since starting the Cash Discount Program, Brett reports that “pretty much everyone, a majority and it’s a high majority, are completely cool with it.” While Alpha & Omega are never willing to lose a sale over the credit card processing fee — and they are able to override it in their system for any customer at any time — Brett says that most of his customers, who are business owners themselves, recognize it as a cost of doing business and even admit they do something similar.
“We’ve only had one customer tell us they just don’t like it. But after we told him the options and set his expectations, he’s returned four times with no more complaints.”
Brett Evans, CFO, Service and Office Manager for Alpha & Omega
In order to prepare customers, Brett always quotes his customers a price with the credit card processing fee included before their service. Once the job is done he lets them know they can save by paying in cash, although he says most of the time they’ve already noticed the signs outlining the program around the lobby.
But what if the customer doesn’t have cash or their checkbook on them right then? “We let them send us a check in the mail,” says Brett.
“It creates a circle of trust, and a feeling of community,” Brett says. “When we do that, it makes our customers feel like we’re not just watching every nickel and dime. Those moments of trust completely outweigh all our other efforts to make sure our customers are comfortable and get us past the one awkward sentence about credit card fees.”
And thanks to the Cash Discount Program, Alpha & Omega has seen a huge uptick in the amount of customers paying with cash. “I now deposit several dozen checks a week, and we haven’t had one returned yet in the year and a half we’ve had the program,” says Brett. “I’d say our card payments have decreased by around 35 percent.”
Customer service and support
Beyond the Cash Discount Program, Brett also enjoys working with Merchant Service Done Right because of our excellent customer service and support.
“Caleb and Keith have always been there helping us out,” says Brett of Caleb Avery, Merchant Services Done Right founder, and Keith, the Merchant Services Done Right sales representative handling Alpha & Omega’s account. “Keith stops by every few months just to see how we’re doing, and we’ve had excellent performance with their hardware and software.”
Brett says another advantage of his new Poynt system is its ability to work off WiFi from anywhere. “We hosted a car show and fundraiser, and we had to keep walking inside to sell products with our old system,” says Brett. “This system is completely mobile as long as I have WiFi. That hardware feature was a big plus.”
“Alpha & Omega Independent Car Repair isn’t just my client, I’m one of theirs,” says Caleb. “As a longtime customer, I had been hoping they would make the switch to Merchant Services Done Right. Our Cash Discount Program was a big part of what caused them to give us a try, and I’m glad to see it working so well for them.”
“Our Cash Discount Program has been a game-changer for their business as well as thousands of other merchants across the country using this innovative new program,” says Caleb.
About Merchant Services Done Right
Merchant Services Done Right is more than just a tagline – it is a way of doing business that informs every decision that we make as a company. We set out to create the best experience possible for our merchants. Guaranteed rates for life, easy to read statements, no contracts or cancelation fees, free equipment, and a personal representative you can contact 24/7/365: we call that Merchant Services Done Right!
It’s a philosophy that has led thousands of businesses around the country to make the shift to Merchant Services Done Right.